With 36 years of personal watersports experience and over 25 years working professionally in the boating and watersports industry, he brings a depth of knowledge that delivers world-class instruction to every student.

His background spans professional coaching in wakeboarding, waterskiing, and wakesurfing, along with hands-on experience in boat building, sales, detailing, and retail. Beyond the water, he has played key roles in events, staff training, and providing business guidance to both startups and established operations.

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His career has taken him around the world—from Australia to British Columbia, Ontario, the United States, and the Caribbean—building not only a diverse skill set but also a strong global network that supports continued growth and opportunity.

Through TrickSwitch, he has brought all of this experience together to create a proven coaching program, delivering high-quality, impactful sessions with every student he works with.

Kennedy has been wakeboarding since the age of 12 and has remained deeply connected to the sport ever since. With three years of coaching experience and heading into her fourth season, she brings energy, progression, and excitement to every session. In her third year, she trained under Sim, gaining valuable techniques that she continues to share while developing further as a coach. She is passionate about working with riders of all levels, helping them improve their skills on the water while building confidence off it.

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Kennedy believes that loving what you do is key to performing at your best and strives to create sessions where students develop more than just their riding ability. As she works toward a future career in firefighting, she remains committed to the watersports community. Wakeboarding has taught her resilience and the importance of getting back up no matter how many times you fall—lessons she aims to pass on while helping every student progress, gain confidence, and have an unforgettable time on the water.

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Alexander is in his second season with Trick Switch. He grew up surfing behind various boat and his passion for the water transfers well to his love for coaching and passing on that knowledge to his students.